Lead generation is an essential investment for any business, more so for healthcare and wellness businesses. It is the process of finding potential and highly targeted people who may be interested in your practice and what you are offering. This is a marketing technique that assures your hospital, medical centre, or dental clinic of a steady stream of customers.
How do you achieve this?
By deliberately targeting certain criteria that match your practice through strategic marketing activities. Key to note, it is a strategic process that must be well-informed and goal-oriented.
Types of lead generation
We have two modes of generating leads, and that is:
- Organic lead generation
- Paid lead generation
Organic lead generation takes time and effort, and it is effective, cost-friendly, and sustainable. Unlike paid lead generation, this mode is powered by word of mouth and general search queries. You essentially need to build trust over time, nurture relationships and be attentive to customer comments and feedback. On the other hand, paid lead generation is just as its name suggests. Here, prospects are influenced by paid advertising.
5 techniques to generating qualified leads
1. Search Engine Optimization (SEO)
SEO is key to generating quality leads organically by driving new visitors to your website so that the content on your website can convert them to leads. Understanding users’ search intent and using transactional keywords is essential to help you get found by targeted audiences that have a higher purchase intent.
Your business needs an expert boost. Get a competent copywriter, editor, web developer, SEO strategist, and graphic designer to precisely choose those keywords, analyze users’ search intent and create high-quality web content for your business.
2. Content Marketing
Do you want to effectively attract, retain, and build trust, authority, and reputation across your target audience? Coming up with valuable content is instrumental to helping you drive traffic to your website, generate leads, improve your conversions and increase sales. Through content marketing, you can establish expertise, promote brand awareness, and keep your business top of mind when it’s time to buy what you sell.
3. Social Media Marketing
The world is social. Social media platforms present a vast field of access to your potential market with more convenience. Having a tailor-made social media strategy, professional management, the right optimization, and custom campaign development guarantees you growth for your brand and revenue. Social media marketing gives you a rich avenue to:
- Create awareness
- Generate interest
- Build a community
- Obtain new customers, and
- Retain loyal ones
Embrace social media to create some positive buzz around your brand.
4. Pay Per Click (PPC) Advertising
PPC advertising is a model where as an advertiser, you pay a certain fee each time your ad is clicked. With the right copy and targeting you can quickly turn clicks into customers. PPC advertising on search (e.g. Google Ads) leads the pack on how to aggressively penetrate the vast pool of needs online with your solutions as a business.
5. Email Marketing
Personalized email shots help keep potential customers in the loop. Email marketing gives you the precious alley to announce, remind and enrich potential customers with your products or service offerings. Besides keeping the prospects well engaged between purchases, email marketing is also a good avenue to educate recipients on a number of solutions related to your business or emphasize the value of your brand to them.
Are you in need of qualified leads? We’d be glad to serve you.