In line with a new digital marketing approach, a Nairobi based Dental Clinic; House of Dentistry Limited required us to carry out a website design and development task with the following features in consideration:
- Consistent and enhanced brand feel
- A design that delivers more value to users
- Interactive design
- User-centric website – easy to navigate, use and engage the business
- Mobile optimized
- Clear calls to action to help users make a decision with minimal hassle
Our web design & development deliverables
The client’s needs informed our website conceptualization, development, and design with SEO-ready content. Additionally, we ensured the House of Dentistry website brand is bespoke and consistent with their social media platforms. We professionally delivered a complete website with:
- Well researched, and edited web copy to deliver optimal value to users while building a good reputation for the client’s brand
- Patients’ self-booking calendar for online appointment bookings with their Dentists
- Functional live chat features to help users engage the dental team in a seamless manner
- Complete search engine optimization (SEO) set-up and, configuration for better performance on search engines
- Creative and consistent branding to enhance the client’s brand image and boost market trust
- Responsive design to grant users a great experience on any device. I.e. Across PC, Tablet, iPad, Phone
- Analytics integration to track user statistics and behaviours for proper decision making and progressivce improvements
- SSL certificate for a secure (HTTPS) protocol for proper ranking on search which has a great impact on client traffic and revenue
The results of our digital marketing strategy for House of Dentistry have been inspiring since we started working together in the last quarter of 2020 – making the clinic’s digital platforms the leading source of clients as of January 2022.