Lake Dental Clinic’s market expansion in 2021 demanded they re-look at their website look and functionality – as a key component in the business’ marketing strategy. To help amplify our social media marketing with the medical provider, we initiated the design and development of a new website – from a Wix – based infrastructure to a WordPress one.
Client needs
First and foremost, our website design and development for Lake Dental Clinic appreciated the following needs:
- Consistent and enhanced brand feel
- A design that delivers more value to users
- Interactive design
- User-centric website – easy to navigate, use and engage the business
- Mobile optimized
- Clear calls to action to help users make a decision with minimal hassle
What we delivered
We professionally delivered a complete website that helped Lake Dental launch a new branch in Nairobi with:
- Well researched, and edited web copy to deliver optimal value to users while building a good reputation for the client’s brand
- Responsive design to grant users a great experience on any device. I.e. Across PC, Tablet, iPad, Phone
- Functional live chat features to help users engage the Lake Dental Clinic’s team in a seamless manner
- Patients’ self-booking calendar for online appointment bookings with Dentists at both Kisumu and Nairobi branch
- Complete search engine optimization (SEO) set-up and, configuration for better performance on search engines
- Creative and consistent branding to enhance the client’s brand image and boost market trust
- Analytics integration to track user statistics and behaviours for proper decision making and progressivce improvements
- SSL certificate for a secure (HTTPS) protocol that aid proper ranking on search engines which has a great impact on client traffic and revenue